Climate SaaS · concept build · 2026
Verdant
Carbon accounting for companies that have to file a real report.
The brief
Climate software has a credibility problem: the category is crowded with vague pledges. The site needed to feel optimistic without feeling like greenwashing, which meant leading with data density rather than imagery of forests.
- Rendering
- Static, server components
- Charts
- Inline SVG, server-rendered
- Chart palette
- CVD-checked
Decisions worth defending
- 01
Charts as the primary visual language
Instead of photography, the page is built around real data visualisation. It signals that the product produces auditable numbers — and it differentiates instantly from competitors using the same stock aerial drone shots.
- 02
A warm palette doing serious work
Green is unavoidable in this category, so it is used structurally — as a data encoding with defined steps — rather than decoratively. Constrained use of an obvious color reads as more confident than avoiding it.
- 03
Regulation as the hook
The headline names the specific reporting deadline the buyer is afraid of. Urgency that already exists in the buyer's head converts better than urgency manufactured by a countdown timer.
Next step
Tell me what you’re building. I’ll tell you what it needs.
A short intro call, no deck, no pitch. If I’m not the right fit I’ll say so and point you somewhere better.